B2B buyers research for weeks before they speak to anyone. Helpful content puts you in front of them early and makes you the obvious choice when they are ready.
Month 1: foundations
Define who you serve and the five questions they ask most. Then:
- Fix your website pages and add clear calls to action
- Write two pillar articles that answer the main questions
- Turn one customer result into a case study
Month 2: distribution
Publish four articles, share them on LinkedIn with short insights and send a monthly email to your contacts. Repurpose each article into a few posts and a short video.
Month 3: capture and follow up
Add a useful download such as a checklist, set up a simple lead follow-up and review which topics bring enquiries. Double down on those.
| Metric | Month 1 | Month 3 |
|---|---|---|
| Organic visits | 450 | 2,100 |
| Newsletter subscribers | 60 | 420 |
| Qualified enquiries | 2 | 14 |
Frequently asked questions
How many articles should I publish?
Quality matters most. Four strong articles a month is a good B2B starting point.
Does LinkedIn help?
Yes. It is the main place where B2B decision makers discover and trust new vendors.
A step-by-step 90-day plan to turn blogs, case studies and LinkedIn posts into steady B2B leads, with the metrics to track each month.